As the way in which consumers work has changed, so has the way they research and shop. This is why companies can adopt a new strategy and allocate their existing marketing budget to online marketing. In this blog I explain why this switch will be beneficial for your business.
The major advantage of digital or online marketing is that it can be applied universally and its results are measurable. My advice is to revamp your existing marketing campaigns or brainstorm new ones as there is a great opportunity to be found online and grow your businesses online presence and lead generation activities or online sales. Focussing your efforts on digital marketing in the wake of the coronavirus outbreak will give you a competitive advantage over your competitors who may not be so quick to react.
Digital marketing is now more important than ever as many people are self-isolating. As a result, they will be hungry for content. With people sitting on their laptops, phones and tablets consuming online content, demand for online advertising and eCommerce is likely to grow due to people avoiding physical transactions. If you want to make an impact on your online presence using digital marketing, now is the time.
Even if you are not thinking about investing your marketing budget on advertising, there are many options that you can explore and apply to maximise your business visibility and your marketing strategy. Some include:
Start taking advantage of your website and generate new content for your blog which can be reused on social media and make your digital presence stand out with useful content that gives value and solves problems.
Check your website for technical errors that once fixed will have an immediate impact on your website’s performance on search engines, check your ranking and improve the keyword strategy of your website to improve the quantity and quality of your website traffic.
Generate video ideas and create that YouTube channel that you have always postponed. Start creating some eye catching explainer animation videos about your business services and products.
Audit your website from a user’s perspective and make sure that there is a call to action in every page of your website with the right message prompting users to take action.
Focussing your marketing efforts to digital marketing in the wake of the coronavirus outbreak will give you an advantage towards your competitors and will enable you to continue running your business by strengthening your online presence. The crisis will end soon, hopefully, and all your effort will pay off. So, start strengthening your online presence today by focussing on promoting your business with digital marketing.
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts
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Pinterest is an interactive bulletin board that is a visual approach to social bookmarking sites. Unlike other social bookmarking sites like Digg and StumbleUpon, content posted on Pinterest is completely visual. In fact, you can’t share it on Pinterest unless it contains an image . You can share images you find online or upload them directly to Pinterest. The “Pin” button allows you to share directly from your browser on any web page. You can also share your Pins on Twitter and Facebook.
LinkedIn is a popular social network with a purpose. While other social networks like Facebook and Twitter are more focused on your personal life, LinkedIn is all about professional networking. NS. Build a group of contacts to advance your career. More and more companies are using LinkedIn to screen and hire potential employees. That’s why creating a LinkedIn account can make a difference when looking for your next job. After registering, you can add information to your profile page. Your profile page is a summary of your skills and employment history that serves as an online resume.
It is known as the world’s leading digital goods retailer. An online store selling everything imaginable, from retro coffee tables and velvet hangers to the most durable extendable garden hoses. We’re talking about awesome Amazon.com. An American customer service company headquartered in Seattle, WA is considered one of the most successful companies in the world. From electronics, music and home furnishings to furnishings, personal items and sporting goods, categories offer “the largest selection on the planet”.
When I found out that Facebook poured more than $16 billion into WhatsApp yesterday, I asked “What is WhatsApp?” You weren’t the only one. The app has proven its worth, but at least in the market it is not as popular in the US as Europe, Latin America and India. WhatsApp is a messaging application that allows users to text messages, chat, and share media including voice messages and videos with individuals or groups. WhatsApp uses your data to send messages like iMessage or BBM, so it doesn’t conflict with your monthly text selection. Facebook has a messaging app called Messenger, but its popularity lags behind WhatsApp, and Facebook took the top spot as a result of the acquisition. We also provide Facebook with approximately 450 million phone numbers, which are important information for ad-based businesses like Facebook.
If you are a teenager or teenager, you know about Snapchat. If you don’t know how it works, you’re probably over 25. As one of the most popular social media apps, Snapchat gives kids and teens what they really want. In other words, it’s an easy way to create a great look while sharing everyday moments. And unlike Facebook or Twitter, which records and broadcasts everything you do, Snapchat uses messages that should disappear. All you need to register is your name, email address and date of birth. Snapchat users grab the handle and Snapchat users are drawn to silly names. To add friends, you can upload your contacts or search for your friends. You can also add someone automatically by taking a picture with a special QR code “Snapcode” that is unique to each user. After that, things get a bit confusing. On Snapchat, communication usually begins with pictures, not text. To start a conversation, tap the large circle on the camera and take a picture.
YouTube is a video sharing website. Millions of users around the world have created accounts on the site where they can upload videos for anyone to watch. Over 35 hours of video are uploaded to YouTube every minute. When YouTube was created in 2005, it was designed to allow people to post and publish original video content. But since then, it has become an archive for your favorite clips, songs, and anecdotes, as well as a marketing site for companies promoting their products. The term “viral video” is widely used these days. These are videos people liked so much that they shared the link via email with millions of other people around the world. It actually spreads like a virus.
Facebook’s beginnings are so far away from us, it’s hard to remember that this now monolithic entity was once a fledgling startup. Facebook aims to create real connections with real friends, so the stories that come out will capture the interest of those who receive them because they matter to their creators. At this point, Facebook’s rhetoric is firmly established around a central concern that allows users to share their lives on the site in every possible way possible. For Zuckerberg, sharing is a connection, and the more information people post on Facebook for friends and family, the better everyone’s life will be.
Basically, Instagram is a social networking application that allows users to share photos and videos with their friends. The app can be downloaded for free from regular app stores and featured prominently on many young smartphones (and up!. When a user takes a photo, Instagram’s filters – of which there are dozens – can transform the image in a way reminiscent of old Polaroid prints. The profile is automatically published when the user logs in for the first time. This means that photos and videos created and shared in the app will be visible to all users. You don’t have to expose yourself to the obvious privacy issues this brings. Find out how to post privately at the end of this article
Telegram may be one of the most popular messaging services in the world, but many people still don’t know what it is. Telegram is a multi-platform messaging service founded by Russian entrepreneur Pavel Durov. First introduced on iOS and Android in late 2013, it now has an estimated 550 million monthly users. Telegram’s user base tends to grow as privacy scandals hit one of the bigger competitors . What makes Telegram unique is its emphasis on privacy, encryption, and an open source API. There are countless unofficial clients accompanying Telegram’s official web interfaces and applications.