Why content creation is so important for business growth

  1. Content Marketing

Creating content helps businesses grow from the ground up. Here’s all you need to know about the rise in audio and video content and how to get started.

All the giant corporations of the world had to start somewhere. Amazon started in a garage, Facebook started in a college dorm room and your business started from the bottom, too.Growth is something that all entrepreneurs should want for their venture – growing your business is a sign of success. But business growth isn’t a walk in the park – you need to take a close look at the steps that are needed to make an impact on your audience and keep them coming back time and time again.

Website content creation is your business’s superpower. Today’s commerce is all online – even brick and mortar stores are cashing in on the e-commerce boom. Your business website has to be well crafted with all the right content to reach your audience, providing the information they need to become a loyal customer. It’s guaranteed that if consumers can’t find the content they’re looking for on your business website, there are countless alternatives that can answer their questions and earn their business. Invest in your content and you’ll see clear business growth benefits.


How does content creation boost business growth?

The content you create is heavily tied to your business growth. Like all marketing pursuits, creating well-planned, well-executed content that engages with your audience and creates a level of trust will directly affect your sales. To get the best returns on your content creation, you’ll need to know what kinds of content are popular and how content is changing.

Content has seen a massive shift from written, text-based content of the 20th century to the video and audio content that’s skyrocketing today. Podcasting has exploded in popularity over the past few years – there’s more than 700,000 active podcasts at the moment and anything from audio news to business advice is keeping listeners busy. We’re watching more video now than ever before, too: a huge 85% of Internet users in the United States watch video content monthly, and 55% of consumers want to see more video content from the businesses and brands they interact with. Does video marketing really equal business growth? 88% of marketing professionals were happy with the ROI on their video marketing projects, so that’s a yes.




Content no longer just lives on your business website. Your social channels are a powerful outlet for business growth and the content you create for those channels reaches your audience in a more direct way. If you get it right, the power of social content can help create brand evangelists out of your customers – happy customers aren’t afraid to shout about it on their social channels the same way the disgruntled ones do.


What makes good content?

Of course, what makes “good” content depends on the kind of business it’s made for. Nevertheless there are several things to keep in mind when creating content, no matter the brand:


It’s authoritative

As a business, you have to aim to be a thought leader in your field. Knowing your business, your sector and your target audience inside out is the key to creating authoritative content that educates and engages. If your audience is convinced you know what you’re doing, they’re more likely to trust you.




It’s consisten

If you’re producing content for your business website twice a week, commit to keeping that up. Your audience will value the regularity – they won’t have to put effort into discovering new content if it’s always delivered on time. Your voice should be consistent, too. Invest time in creating a brand persona and be sure to speak with your brand voice throughout all content and communications.


The search engines like it

All of your business website content has to be optimized for search engines. Bad SEO practices create a brick wall between your business and your audience because people simply can’t find you. Learn best SEO practices and always use them when you create content.


It’s relevant

Don’t get caught up in trying to chase search traffic from keywords that aren’t relevant to your business. Your audience won’t decide to buy your pots and pans if they found you by Google searching “best Gameboy games of the ‘90s.” Your content has to be relevant to your business and valuable for your audience.




The value of voice: why your business growth is tied to what you say

Personality is always key in any relationship – you wouldn’t stick around in a friendship that doesn’t keep you happy. As businesses become more integrated with their audience through social media and newer marketing methods, the open dialogue between business and consumer has become very important. Your brand DNA should be built on day one and standardized across the business – when you’re talking to customers or employees, you have to speak with a voice that resonates with them. Keep your voice in mind during your content-creation process and you’ll achieve authority and consistency that resonates with the right audience. A happy audience is a great power to your business growth, so nurture it carefully.


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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services


Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, morals, beliefs, and habits. Educational methods include teaching, training, storytelling, discussion and directed research.

Content Production

Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts

Websit & Application Design

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Pinterest is an interactive bulletin board that is a visual approach to social bookmarking sites. Unlike other social bookmarking sites like Digg and StumbleUpon, content posted on Pinterest is completely visual. In fact, you can’t share it on Pinterest unless it contains an image . You can share images you find online or upload them directly to Pinterest. The “Pin” button allows you to share directly from your browser on any web page. You can also share your Pins on Twitter and Facebook.

 LinkedIn is a popular social network with a purpose. While other social networks like Facebook and Twitter are more focused on your personal life, LinkedIn is all about professional networking. NS. Build a group of contacts to advance your career.  More and more companies are using LinkedIn to screen and hire potential employees. That’s why creating a LinkedIn account can make a difference when looking for your next job. After registering, you can add information to your profile page. Your profile page is a summary of your skills and employment history that serves as an online resume.

It is known as the world’s leading digital goods retailer. An online store selling everything imaginable, from retro coffee tables and velvet hangers to the most durable extendable garden hoses. We’re talking about awesome Amazon.com. An American customer service company headquartered in Seattle, WA is considered one of the most successful companies in the world. From electronics, music and home furnishings to furnishings, personal items and sporting goods, categories offer “the largest selection on the planet”.

When I found out that Facebook poured more than $16 billion into WhatsApp yesterday, I asked “What is WhatsApp?” You weren’t the only one. The app has proven its worth, but at least in the market it is not as popular in the US as Europe, Latin America and India.  WhatsApp is a messaging application that allows users to text messages, chat, and share media including voice messages and videos with individuals or groups.  WhatsApp uses your data to send messages like iMessage or BBM, so it doesn’t conflict with your monthly text selection.  Facebook has a messaging app called Messenger, but its popularity lags behind WhatsApp, and Facebook took the top spot as a result of the acquisition. We also provide Facebook with approximately 450 million phone numbers, which are important information for ad-based businesses like Facebook.

If you are a teenager or teenager, you know about Snapchat. If you don’t know how it works, you’re probably over 25. As one of the most popular social media apps, Snapchat gives kids and teens what they really want. In other words, it’s an easy way to create a great look while sharing everyday moments.  And unlike Facebook or Twitter, which records and broadcasts everything you do, Snapchat uses messages that should disappear.  All you need to register is your name, email address and date of birth. Snapchat users grab the handle and Snapchat users are drawn to silly names. To add friends, you can upload your contacts or search for your friends. You can also add someone automatically by taking a picture with a special QR code “Snapcode” that is unique to each user. After that, things get a bit confusing. On Snapchat, communication usually begins with pictures, not text. To start a conversation, tap the large circle on the camera and take a picture.

YouTube is a video sharing website. Millions of users around the world have created accounts on the site where they can upload videos for anyone to watch. Over 35 hours of video are uploaded to YouTube every minute.  When YouTube was created in 2005, it was designed to allow people to post and publish original video content. But since then, it has become an archive for your favorite clips, songs, and anecdotes, as well as a marketing site for companies promoting their products.  The term “viral video” is widely used these days. These are videos people liked so much that they shared the link via email with millions of other people around the world. It actually spreads like a virus.

Facebook’s beginnings are so far away from us, it’s hard to remember that this now monolithic entity was once a fledgling startup.  Facebook aims to create real connections with real friends, so the stories that come out will capture the interest of those who receive them because they matter to their creators. At this point, Facebook’s rhetoric is firmly established around a central concern that allows users to share their lives on the site in every possible way possible. For Zuckerberg, sharing is a connection, and the more information people post on Facebook for friends and family, the better everyone’s life will be.

Basically, Instagram is a social networking application that allows users to share photos and videos with their friends. The app can be downloaded for free from regular app stores and featured prominently on many young smartphones (and up!.  When a user takes a photo, Instagram’s filters – of which there are dozens – can transform the image in a way reminiscent of old Polaroid prints. The profile is automatically published when the user logs in for the first time. This means that photos and videos created and shared in the app will be visible to all users. You don’t have to expose yourself to the obvious privacy issues this brings. Find out how to post privately at the end of this article

 Telegram may be one of the most popular messaging services in the world, but many people still don’t know what it is. Telegram is a multi-platform messaging service founded by Russian entrepreneur Pavel Durov. First introduced on iOS and Android in late 2013, it now has an estimated 550 million monthly users. Telegram’s user base tends to grow as privacy scandals hit one of the bigger competitors . What makes Telegram unique is its emphasis on privacy, encryption, and an open source API. There are countless unofficial clients accompanying Telegram’s official web interfaces and applications.