Let’s dive in now to these 5 content marketing trends for 2021.
The year of COVID-19 driven lockdowns has shown just about any business one simple truth: if you are not online, you do not exist.
These days, most sales have moved online, and there’s no reason to believe it’s changing any time soon.
With more businesses investing more in online marketing, the competition is inevitably growing. These days, we are all forced to invest more time and money into getting our content noticed.
Yet, my favorite thing about content marketing is that creativity and flexibility can win over big budgets, and that is not going to change!
With more people stuck at home and forced to use technology to stay connected to the world, it is obvious that digital content is becoming a more important part of the buyers’ journeys.
Today’s (and next year’s) consumers are more web-savvy and use technology more often, regardless of age. And they expect quick answers; otherwise, they will go to the next page on the list.
Consumers turn to technology to fulfill an immediate need. Google claims that more than 90% of their users use devices for help and inspiration while in the middle of the task.
New consumers are “well-advised,” “right here” and “right now,” with Google having introduced the term “micro-moments” to describe consumers’ expectation of an immediate answer in the moments they want to know, go, do, and buy.
Your content needs to fulfill those immediate needs and do a good job of making answers easy to find. Tools like Text Optimizer help create content in the problem/question + solution/answer format, allowing you to address popular questions on any topic.
On top of that, think “mobile first” — it’s no longer enough to have a mobile-friendly website. You need more mobile assets to better serve customers. Examples of mobile assets to invest in include mobile apps and in-game mobile marketing. But even if you lack budget for the standalone assets, you can take smaller steps to mobile-friendly brand discovery and optimization:
As the competition is getting tougher and buyer journeys are becoming more complicated, generating actual sales from your content is not going to be easy.
Most of your site readers will come, find their answers, and leave to complete their tasks.
This is where content-driven personalization is going to help.
Content-driven personalization is about encouraging your returning site users to continue whatever they were doing when they initially left your site.
For example, if a user read half of your tomato-growing guide, offer them a free tomato-growing checklist or guide when they come back in a week or so. There are a few powerful ecommerce solutions that allow this functionality.
Finteza is one advanced tool that allows you to create personalized experiences for your site returning users to engage them further. Specifically, you can target your on-site CTAs to each returning user based on their past browsing journey through your site.
Here are a few more content personalization techniques to adopt now (those that require no in-house technology or outside help):
Find one or more personalization technology partners that will fit your budget and needs. Luckily, there are quite a few powerful players in the marketing personalization space.
As in-person meetings and conferences are still mostly impossible, video streaming has become even more popular than it was last year.
Just about ever brand I know has hosted a virtual event or online conference this year. Streaming videos have become an effective way to engage niche influencers, generate leads and even create an additional income method.
And most importantly, it has become much easier to execute.
Admittedly, as of last year, I personally never had enough time to figure out live streaming software. This year, I am well-versed with about three of them! I can record, co-host, stream to multiple channels, etc.
And most people are like that too! Think about all the teachers who suddenly become experts in Google Meets, and all remote workers who have no choice but to figure out Zoom meetings. Video streaming has become the new norm for both content creators and consumers.
Finally, being everywhere is more important than ever because consumers are quickly adapting to new technology and exploring new channels. Brands need to keep up!
Luckily, there are plenty of cross-marketing tools that allow you to publish content on multiple platforms and keep an eye on everything. These include Cyfe, Agorapulse (or alternatives), Paper.li, etc.
On the bright side, the more channels you include in your marketing plan, the more demographics you will learn to cater to. Cross-channel marketing allows you to amp up your marketing game on many levels by:
The old marketing adage “Content is King” is still very much true. Consumers are still driven by the thirst for content. But the pandemic and fast-evolving technology is changing the ways content is delivered. While just a few years ago, creating cool video and visual content was quite enough to engage a customer, these days, businesses are forced to look for more content formats and channels to stand out.
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts
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Pinterest is an interactive bulletin board that is a visual approach to social bookmarking sites. Unlike other social bookmarking sites like Digg and StumbleUpon, content posted on Pinterest is completely visual. In fact, you can’t share it on Pinterest unless it contains an image . You can share images you find online or upload them directly to Pinterest. The “Pin” button allows you to share directly from your browser on any web page. You can also share your Pins on Twitter and Facebook.
LinkedIn is a popular social network with a purpose. While other social networks like Facebook and Twitter are more focused on your personal life, LinkedIn is all about professional networking. NS. Build a group of contacts to advance your career. More and more companies are using LinkedIn to screen and hire potential employees. That’s why creating a LinkedIn account can make a difference when looking for your next job. After registering, you can add information to your profile page. Your profile page is a summary of your skills and employment history that serves as an online resume.
It is known as the world’s leading digital goods retailer. An online store selling everything imaginable, from retro coffee tables and velvet hangers to the most durable extendable garden hoses. We’re talking about awesome Amazon.com. An American customer service company headquartered in Seattle, WA is considered one of the most successful companies in the world. From electronics, music and home furnishings to furnishings, personal items and sporting goods, categories offer “the largest selection on the planet”.
When I found out that Facebook poured more than $16 billion into WhatsApp yesterday, I asked “What is WhatsApp?” You weren’t the only one. The app has proven its worth, but at least in the market it is not as popular in the US as Europe, Latin America and India. WhatsApp is a messaging application that allows users to text messages, chat, and share media including voice messages and videos with individuals or groups. WhatsApp uses your data to send messages like iMessage or BBM, so it doesn’t conflict with your monthly text selection. Facebook has a messaging app called Messenger, but its popularity lags behind WhatsApp, and Facebook took the top spot as a result of the acquisition. We also provide Facebook with approximately 450 million phone numbers, which are important information for ad-based businesses like Facebook.
If you are a teenager or teenager, you know about Snapchat. If you don’t know how it works, you’re probably over 25. As one of the most popular social media apps, Snapchat gives kids and teens what they really want. In other words, it’s an easy way to create a great look while sharing everyday moments. And unlike Facebook or Twitter, which records and broadcasts everything you do, Snapchat uses messages that should disappear. All you need to register is your name, email address and date of birth. Snapchat users grab the handle and Snapchat users are drawn to silly names. To add friends, you can upload your contacts or search for your friends. You can also add someone automatically by taking a picture with a special QR code “Snapcode” that is unique to each user. After that, things get a bit confusing. On Snapchat, communication usually begins with pictures, not text. To start a conversation, tap the large circle on the camera and take a picture.
YouTube is a video sharing website. Millions of users around the world have created accounts on the site where they can upload videos for anyone to watch. Over 35 hours of video are uploaded to YouTube every minute. When YouTube was created in 2005, it was designed to allow people to post and publish original video content. But since then, it has become an archive for your favorite clips, songs, and anecdotes, as well as a marketing site for companies promoting their products. The term “viral video” is widely used these days. These are videos people liked so much that they shared the link via email with millions of other people around the world. It actually spreads like a virus.
Facebook’s beginnings are so far away from us, it’s hard to remember that this now monolithic entity was once a fledgling startup. Facebook aims to create real connections with real friends, so the stories that come out will capture the interest of those who receive them because they matter to their creators. At this point, Facebook’s rhetoric is firmly established around a central concern that allows users to share their lives on the site in every possible way possible. For Zuckerberg, sharing is a connection, and the more information people post on Facebook for friends and family, the better everyone’s life will be.
Basically, Instagram is a social networking application that allows users to share photos and videos with their friends. The app can be downloaded for free from regular app stores and featured prominently on many young smartphones (and up!. When a user takes a photo, Instagram’s filters – of which there are dozens – can transform the image in a way reminiscent of old Polaroid prints. The profile is automatically published when the user logs in for the first time. This means that photos and videos created and shared in the app will be visible to all users. You don’t have to expose yourself to the obvious privacy issues this brings. Find out how to post privately at the end of this article
Telegram may be one of the most popular messaging services in the world, but many people still don’t know what it is. Telegram is a multi-platform messaging service founded by Russian entrepreneur Pavel Durov. First introduced on iOS and Android in late 2013, it now has an estimated 550 million monthly users. Telegram’s user base tends to grow as privacy scandals hit one of the bigger competitors . What makes Telegram unique is its emphasis on privacy, encryption, and an open source API. There are countless unofficial clients accompanying Telegram’s official web interfaces and applications.