As you can clearly see, content marketing is worth your time and resources. But why is it worth working with an expert rather than just doing it yourself?
Even if you’re a strong writer with a clear understanding of your target audience, bringing in a partner to help with content creation efforts is one of the best investments you can make into your marketing strategy.
For your content marketing strategy to be effective, you need high quality content with a clear message that permeates every platform. Why?
With each algorithm update, Google refines its process for filtering out low-quality content for its users. These are common mistakes less experienced content creators make:
Instead, for your marketing strategy to be effective, you need to make sure your content is well written and has your target audience in mind, so you can solve their problems, share interesting insight or answer common questions.
Do you actually have time to create and publish strong content consistently? Digital Doughnut explains:
Producing unique content on a regular basis…can be very tedious, and business owners hardly have the time or resources to do this. However, hiring professional writers to produce quality content regularly can solve many of their content-related problems, allowing them to focus on their business goals solely.
You have other priorities to manage; developing high-quality content doesn’t need to be one of them!
A content marketing expert can create consistent, compelling content for your brand.
Content marketing is a slow and steady approach. Even if you publish at regular intervals, it takes time and dedication to keep it up long enough for the marketing strategy to work. Inc. explains:
[Content marketing is] incredibly cost-effective, and even better–it offers compounding returns. Your first few months of a content marketing strategy might not yield much in the way of results, but your next few months will start to see growth. The few months after that will see more growth. By the time you’re a few years in, your return could easily quadruple your investment (or more), consistently.
An effective content marketing strategy requires consistency. Citing Forrester and McKinsey & Company research, Hubspot reports, “Content consistency establishes your credibility, builds your trust and strengthens your reputation.”
Forbes backs this up, explaining that, “Whether you publish blog posts every day or once per week, it’s crucial for your organization to choose and adhere to a schedule. When your content quality, quantity or schedule isn’t consistent, it can confuse your customers. Keeping with a regular strategy not only helps create a better customer experience but it also helps build credibility, reputation and brand trust.”
I would also add that consistent publishing is directly related to search engine visibility. The more regularly you post new content on your website, the more you train Google’s search engine spiders (which collect website details to provide to the search engine) to come back and look for new pages to index on a regular basis, and the faster your pages are indexed by the search engine, the sooner they can show up in search results!
Do you have the time to regularly create quality content that will go live at consistent intervals? Ragan.com estimates it takes a little more than three hours for content marketing experts to craft a well-written, one-thousand-word blog article.
These are writers that are well-versed in writing styles, spending most of their time carefully crafting new content. If it takes them more than three hours, how much of your time would you need to dedicate to it? You’re looking at a commitment of easily more than six hours a week for a single blog post. That doesn’t factor in other content marketing tactics you may be employing such as social media updates, email newsletters, advertising, etc.
In addition to publishing new content regularly, your brand needs to maintain a consistent voice and tone. If your website copy, blog posts, Facebook updates and email newsletters all have different styles of writing, your target audience won’t be able to trust your brand; they’ll be confused about its identity.
Forbes explains, “From social media and blogging to responding to customer reviews and replying to emails, your content needs to maintain a consistent voice, tone and style.”
It’s not uncommon for well-intentioned, less-practiced content creators to attempt cohesive messaging by posting the same content everywhere (e.g. the same social media updates on every platform, chunks of similar text on different pages/articles of the website, etc.) and ending up with poorly crafted updates that hurt more than help.
Instead, a savvy content creator knows how to tie the same language and brand elements into a cohesive marketing strategy that tailors each message so it appeals to the target audience, matches the brand identity, performs well within search engines and ultimately achieves the business’ goals.
Effective content creation is both an art and a science.
Effective content marketing is an art and a science.
Do you understand how to blend the art and science of content creation together effectively? When you review analytics, do you know which data to pay attention to and what you can glean from the numbers?
While many people know how to write, the ability to constantly review insights and apply them to your marketing strategy to fine-tune the content requires additional training and experience.
I touched on this earlier, but it’s important enough to bring up again.
If you want your target audience to take in your content, they need to be able to find it. Sometimes this means you need to encourage them to follow your social media page or subscribe to your newsletter. Other times it means you need to convince the search engines to rank your website high enough that users will see it and click through to your blog posts and web pages.
Not all subject matter experts know how to carefully craft content to provide value to readers while optimizing for search engines. Content marketing experts know how to work with your brand’s experts to craft articles and graphics that provide authoritative expertise your target audience can trust.
What To Look For In A Content Marketing Team
As you evaluate content marketing partners, watch for these traits.
How do you know if a content marketing team is worth your investment and trust? Here are five things to look for as you evaluate a potential partner:
Your content marketing strategy won’t be effective if it isn’t tailored to your company. Your partner should be able to customize your content to:
In addition to being well-versed in creating content for different channels (such as LinkedIn, your blog and an email newsletter), find out how easily they shift their content style. Can they write in multiple voices? Are their graphics customized to match their clients’ styles rather than all relying on the same templates?
Ask them to see samples of their work. A content marketer worth your time is happy to show you what they’ve done in the past as examples of what they can do for you!
Just like strategic content creation is both an art and a science, effective content marketing requires big picture planning alongside very close attention to detail.
Look for a content marketing partner that knows how to develop strategic plans and messaging calendars, but don’t stop there! Look at their examples, watching for typos and consistency. Do they notice if they’re making small errors? You want your brand’s content to be well-polished so whatever they create on your behalf is something you’d be happy to share!
A strong content marketing team will provide you with helpful advice and insight.
When it comes to content marketing, there is a lot to keep up on. Best practices regularly change, Google often updates its algorithm, new tools and resources pop up, etc. By investing in a content marketing team, you don’t need to worry about keeping on top of the latest news.
You can rely on your content creation team to explain why they recommend a specific strategy or not. If you’re not sure why they suggest a specific tactic or approach, ask! The more informed you are, the better it is for your overall business planning.
Finally, ask about current or former clients of theirs you can talk to. They can tell you all about their strong customer service and superb content creation abilities, but a third-party recommendation carries much more weight. If they have clients they’ve worked with for years that can speak to their success and what it’s like to work with them, it can potentially save you a costly chance investing in a content marketing partner that doesn’t know what they’re doing.
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts
Loptop repair / Desktop repair -Virus and Spyware Removal-Data Recovery and Backup Plan-Cloud Services
Pinterest is an interactive bulletin board that is a visual approach to social bookmarking sites. Unlike other social bookmarking sites like Digg and StumbleUpon, content posted on Pinterest is completely visual. In fact, you can’t share it on Pinterest unless it contains an image . You can share images you find online or upload them directly to Pinterest. The “Pin” button allows you to share directly from your browser on any web page. You can also share your Pins on Twitter and Facebook.
LinkedIn is a popular social network with a purpose. While other social networks like Facebook and Twitter are more focused on your personal life, LinkedIn is all about professional networking. NS. Build a group of contacts to advance your career. More and more companies are using LinkedIn to screen and hire potential employees. That’s why creating a LinkedIn account can make a difference when looking for your next job. After registering, you can add information to your profile page. Your profile page is a summary of your skills and employment history that serves as an online resume.
It is known as the world’s leading digital goods retailer. An online store selling everything imaginable, from retro coffee tables and velvet hangers to the most durable extendable garden hoses. We’re talking about awesome Amazon.com. An American customer service company headquartered in Seattle, WA is considered one of the most successful companies in the world. From electronics, music and home furnishings to furnishings, personal items and sporting goods, categories offer “the largest selection on the planet”.
When I found out that Facebook poured more than $16 billion into WhatsApp yesterday, I asked “What is WhatsApp?” You weren’t the only one. The app has proven its worth, but at least in the market it is not as popular in the US as Europe, Latin America and India. WhatsApp is a messaging application that allows users to text messages, chat, and share media including voice messages and videos with individuals or groups. WhatsApp uses your data to send messages like iMessage or BBM, so it doesn’t conflict with your monthly text selection. Facebook has a messaging app called Messenger, but its popularity lags behind WhatsApp, and Facebook took the top spot as a result of the acquisition. We also provide Facebook with approximately 450 million phone numbers, which are important information for ad-based businesses like Facebook.
If you are a teenager or teenager, you know about Snapchat. If you don’t know how it works, you’re probably over 25. As one of the most popular social media apps, Snapchat gives kids and teens what they really want. In other words, it’s an easy way to create a great look while sharing everyday moments. And unlike Facebook or Twitter, which records and broadcasts everything you do, Snapchat uses messages that should disappear. All you need to register is your name, email address and date of birth. Snapchat users grab the handle and Snapchat users are drawn to silly names. To add friends, you can upload your contacts or search for your friends. You can also add someone automatically by taking a picture with a special QR code “Snapcode” that is unique to each user. After that, things get a bit confusing. On Snapchat, communication usually begins with pictures, not text. To start a conversation, tap the large circle on the camera and take a picture.
YouTube is a video sharing website. Millions of users around the world have created accounts on the site where they can upload videos for anyone to watch. Over 35 hours of video are uploaded to YouTube every minute. When YouTube was created in 2005, it was designed to allow people to post and publish original video content. But since then, it has become an archive for your favorite clips, songs, and anecdotes, as well as a marketing site for companies promoting their products. The term “viral video” is widely used these days. These are videos people liked so much that they shared the link via email with millions of other people around the world. It actually spreads like a virus.
Facebook’s beginnings are so far away from us, it’s hard to remember that this now monolithic entity was once a fledgling startup. Facebook aims to create real connections with real friends, so the stories that come out will capture the interest of those who receive them because they matter to their creators. At this point, Facebook’s rhetoric is firmly established around a central concern that allows users to share their lives on the site in every possible way possible. For Zuckerberg, sharing is a connection, and the more information people post on Facebook for friends and family, the better everyone’s life will be.
Basically, Instagram is a social networking application that allows users to share photos and videos with their friends. The app can be downloaded for free from regular app stores and featured prominently on many young smartphones (and up!. When a user takes a photo, Instagram’s filters – of which there are dozens – can transform the image in a way reminiscent of old Polaroid prints. The profile is automatically published when the user logs in for the first time. This means that photos and videos created and shared in the app will be visible to all users. You don’t have to expose yourself to the obvious privacy issues this brings. Find out how to post privately at the end of this article
Telegram may be one of the most popular messaging services in the world, but many people still don’t know what it is. Telegram is a multi-platform messaging service founded by Russian entrepreneur Pavel Durov. First introduced on iOS and Android in late 2013, it now has an estimated 550 million monthly users. Telegram’s user base tends to grow as privacy scandals hit one of the bigger competitors . What makes Telegram unique is its emphasis on privacy, encryption, and an open source API. There are countless unofficial clients accompanying Telegram’s official web interfaces and applications.